Get a lipstick, get a job? The bare-faced cynicism of the ’empowering’ makeover

Has any woman, in the history of anything, ever thought to herself “if only I could be more empowered“. Empowerment – that ambiguous, Oprah-esque substitute for genuine power – strikes me as pretty low on a woman’s list of priorities. Choice, freedom, respect, yes, empowerment, no. And yet we’re still being told that it’s exactly what we need.

Empowerment is liberation turned into victim-blaming. Once you’re “empowered” everything’s in your hands and privilege ceases to exist. Empowerment is part of the reason why no one believes in workplace discrimination any more. Despite all evidence to the contrary, we no longer entertain the idea that employers might still be sexist. These “empowered” women, well, they make their own beds and they can damn well lie in them.
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