As a child I always hated The Family Meal. Too many arbitrary rules and too much meat. I’d throw pieces of food under the table, thinking no one noticed, then watch as my brother got pudding while mine was withheld due to the scraps discovered around my chair.
Years later, anorexic, I avoided family meals altogether. I’d hide away with my homework while others ate, finally defrosting Lean Cuisine in the microwave at 10pm. It would take me an hour to eat the half-portion I dished out, then I’d retire to bed, barely having spoken to anyone. Continue reading
Why do the non-rich throw away food? Because we’re stupid and we’re losers. That goes without saying, otherwise we’d be rich, wouldn’t we? As Tory minister Richard Benyon tactfully notes, we’re so stupid we wouldn’t even think to wrap up a piece of cheese after we’ve opened it (assuming we’re in the 13% of the population who don’t practise cheese-wrapping). Then again, even if we weren’t so ignorant of cling-film, we wouldn’t do it anyhow. That’s because we’re lazy and entitled. We’d be all shall we save that cheese? Nah, why bother? If we run out the welfare state will provide!
I am not rich and I waste food. Can’t stop myself, me. My waste-food bin floweth over. Even so I would like to point out that there are reasons other than the ones given above for throwing away food when you’re not rich. I feel it necessary to do so for no other reason than I strongly suspect that Richard Benyon, whose own fridge is to be found somewhere here, has very little experience of budgeting for food on a daily basis. So especially for you, Richard, some reasons why the food of the non-rich might head binwards:
Tomorrow I must write down every single thing I eat and drink. Not just that, but also the time, place and how I feel about it. What’s more, all of it must be done as soon as possible after the eating and/or drinking event. To be frank, the whole thing is set to be a complete pain in the arse. All the same, I’ve got to do it. It’s the rules.
Next week I start my Last Ever Eating Disorder Treatment, in preparation for which I have to keep a food diary. My first treatment took place in 1987. Thus a whole quarter century later I’m still trying to rid myself of ideas that took hold when I was eleven years old. I can’t help thinking what a fucking idiot. How did I ever end up in such a position? I only started the sodding diet so I could end up perfect. Is that really so much to ask? Continue reading
In my household I am outnumbered. On the pink side there’s only me while on the blue there’s my male partner and our two sons. Obviously this causes no end of troubles when it comes to purchasing food, but thankfully our kitchen has plenty of cupboards. Once the weekly shop is done we tend to use our space wisely to maintain an appropriate level of gender-based food segregation.
In my cupboard (painted pink) we have: Galaxy bars (for when I’m sad / wistful), Maltesers (for when I’m up for Loose-Women-style japes), Ryvita (for miserable lunches with unfunny friends) and the full range of Special K products (for when I fundamentally hate myself). Meanwhile, in the men’s cupboard (blue), we have: Yorkies and Snickers bars (the only chocolate straight men are permitted to eat), extra thick-cut crisps (since Skips are way too effete) and various Big Soups (since, unlike women, men are presumed to eat because they’re hungry – and to want to consume something genuinely substantial, as opposed to some deceitful “fuller for longer” salad nonsense). We used to have a shared cupboard for things we were both allowed to consume (it was painted yellow, obviously). Alas, it mainly contained carbs, which are now men-only and thus belong in the blue cupboard (although I’m considering creating a neutral shelf in the fridge for cheese and bacon – except I think the new rule is that women can only have these if they have nothing but these. And I’m not giving up my Galaxy – I might get all weepy and need it). Continue reading
Don’t you just hate it when you’re all set to have a grumpy, humourless feminist moment and you happen to find the thing that was meant to annoy you vaguely amusing instead? That totally pisses me off – but not enough to put me in the grumpy, humourless feminist mood I was aiming for to begin with. Pah! (That is about the level of it – a wry smile, then a “pah!”. Where’s the Sturm und Drang in that?)
In case you’re wondering I’m referring to that new “viral” ad for KFC. In It doesn’t count if… a young woman runs through various situations in which eating “forbidden” foods is permitted, all of them ridiculous (it doesn’t count if you drink green tea afterwards, it doesn’t count if you’re wearing gym gear etc. etc.). Ha, thought I, yet another food company making a massively unfunny joke out of women’s shitty relationship with food. I will not find this amusing. But then I did, a bit. It actually is what some women – myself included – do, and as such it’s very well-observed. I suspect the only thing some viewers might miss is that when women say these things, they already know it’s a lie; this is their sad, wry joke, not KFC”s. Continue reading
Many of the jobs I’ve done have involved a degree of marketing. This usually means crowding anxiously around a table, thinking about one’s “target market”, and pondering the “positioning” and the “message”. Eventually, at some point or other, one person will ask, portentously, “but what’s the actual benefit?” Whereupon we will all ask ourselves just what it is that our product is offering to those who buy it. You’d think that by this time we’d already know. To be fair, we generally do, albeit in a long-winded, wordy manner. The difficulty is translating this knowledge into a snappy message that will speak to the customer straight away i.e. a message that patronises the hell out of said customer while simultaneously looking as though it respects his or her intelligence. Such a task is, in my professional opinion, a complete and utter bugger. Now and then I relish it as a creative challenge. However, on the whole it just makes me feel like a knob. Continue reading