Every time we drive up to see my partner’s parents, it involves crossing the River Dove. We always tell the kids “that’s one quarter moisturiser, you know”. Geddit? Well, it always makes us laugh…
I am thinking about Dove because, for some reason, an advert on Facebook is inviting me to “See how the Dove Self-Esteem Foundation is tackling self-esteem in schools”. And do you know, I just can’t resist. There, watched it (and accidentally “liked” it. Bugger). Thankfully all the girls in the video are blandly attractive. And thanks to the Dove campaign, it appears they won’t stop doing the sports they enjoy, whereas in the past they might have done so due to worries about how they looked. That’s good, right? Keeps them in their bathing suits and leotards AND keeps them slim enough to look acceptable in them. God knows what Dove would have done with nine-year old me, though (there is Real Beauty and there is early onset adolescence, and never the twain shall meet).
To be honest, I find the chutzpah of the Self-Esteem Foundation quite breathtaking. The Dove website is even worse. I mean, they’ve been doing this Campaign for Real Beauty for years, but it still just blows me away. Here are some choice quotes, just in case you’re in any doubt as to whose side they’re on:
You can make a difference. Buy any Dove product to help give a girl a self-esteem education.
Or tell her not to pay any attention to crap cosmetics adverts. The kind that tell her which products to buy so she can give herself a self-esteem education…
Here at Dove we uphold one central belief above all others: every woman is beautiful …
Well, it’s good to get your priorities right. And thank you, Dove, I’m flattered …
… And with the help of skin care, nutrition, lifestyle and a good mood, every woman can feel even better about herself.
Dammit, I knew there had to be a catch! Look, I’ll cut down on the Creme Eggs, but there’s no way I’m having “a good mood”. But hey, what “skin care” would you be suggesting? It wouldn’t be the sort with one quarter moisturiser, would it? (because moisturiser is, like, an essential element on the periodic table, and not something that cosmetics manufacturers invented to market alongside soap anyhow…).
Treat yourself to at least one relaxing, pampering activity per week, be it a bubble bath flanked by candles, a facial or a movie rental marathon at home.
A facial! Yesssssss! You know, some nights, it gets to bedtime and I just can’t be arsed to remove my makeup and faff about with all those potions and stuff. But somehow, if I make the whole process last several times as long, it becomes this wonderful, relaxing, rejuvenating experience. Funny, that.
Well, enough of the website. The thing I love most about Dove, though, is the mirror advert. Have you seen it? Dove asks some women to wash a mirror in Dove soap (sorry, “beauty bar”), and others to wash one in normal soap and ONLY THE SOAP LEAVES A RESIDUE! And the women who’ve washed their mirrors with soap are VERY UPSET! Because it means that if you wash your face in soap you will get this horrid residue on you or something except you probably won’t because your face is not a mirror but hey, I’m not taking any chances.
From now on I’m washing my face in Windolene.