According to the online commissioning briefs of CBBC, the channel is “for everyone, everywhere”. Still, let’s not get carried away. The whole thing might sound diverse but apparently “children haven’t changed as much as we might think: girls are still girls and boys are still boys”. But what does that even mean?
If you’re hoping that “Our Guide to the CBBC Audience” might offer further details, you’re out of luck. That webpage is now blank, following complaints about sexist stereotyping earlier this year. Back then anyone hoping to pitch to CBBC would be informed that male viewers were “task focused” while female ones were “emotionally focused”:
Girls are more socially adept and motivated than boys. They will chat enthusiastically, try to support the people they care about and form profound friendships and relationships and develop an interest in boys from age 10. […] [Boys] enjoy achieving goals and completing physical challenges. There is a focus on doing, confrontation and physical strength, and for many their football team is a top priority. […] They often think girls of their age are annoying but like to talk about their body parts and sex.
Interesting, right? And handy, not just if you’re penning the latest white male hero plus ethnic minority male sidekick plus equal-but-not female helper cartoon series (hello, Mike the fucking Knight!). It’s almost as though CBBC commissioners were planning ahead, for a future in which today’s young girls end up passive, patient carers for today’s young boys, who will be out there having their own adventures and not giving a shit about anyone (because hey, supporting people you care about is girls’ stuff!). It’s such a shame that Mumsnet feminists caught wind of all this and forced them to cover their tracks! (more…)