Update to this post – John Lewis have tweeted this:
@letclothesbe An error in loading this item on our site meant it was labelled incorrectly by age and not by size. We’re changing this now.
— John Lewis (@JLcustserv) December 10, 2014
So it looks like we may not be at that stage just yet …
John Lewis are selling Vintage Floral bras at £8 for two. It sounds a total bargain, right? Unfortunately they don’t have any in my size. It’s not the usual hassle, where all the nice ranges stop at a C cup. In this case, the problem is age. I’m 39 and this particular range only goes from ages 2 to 5.
I find the whole thing incredibly depressing, and not just due to the obviously creepy aspect of it (who buys a bra for their toddler? And why?). I’m saddened because it cuts into that brief time when girls have bodies that are just bodies and starts to tell them, ever so subtly, what their true value will be. To be treated like a person with breasts is bad enough; to be treated as such long before you’ve even got there is worse.
Feminists have long identified the onset of puberty (the time when you’d usually get your first bra) as a particular flashpoint for girls. Suddenly you’re no longer “a child” – a mini human – but someone whose humanity will always be in question. This shift from unisex person to female object can happen quickly, and cause a great deal of distress (even for girls for whom the onset of menstruation doesn’t mean forced marriage and/or withdrawal from formal education). Growing breasts means becoming fair game, someone who is believed to have put herself on the market simply by existing. You might have no choice in the matter, but still you will be held accountable for the responses your body provokes. (more…)